When selling your home in today's competitive Melbourne real estate market, a well-executed marketing campaign is crucial to attract the right buyers. With numerous marketing options available, it's essential to understand the different components of a comprehensive marketing strategy.
Here to help you every step of the way, consulting a local KR Peters Wantirna South Real Estate agent can help you narrow down the perfect marketing techniques that align with your sales campaign goals.
Picture Perfect Photography and Styling
Professional Photography High-quality real estate photography is fundamental to any successful marketing campaign. These images will be used across multiple platforms to captivate buyers and encourage further exploration of your property. While standard daytime photography is common, there are additional options that can enhance the visual appeal of your home:
Drone Photography: Elevated shots from up to 20 meters high can highlight the size, location, pool, landscaping, and surrounding topography of larger homes, offering a unique perspective to potential buyers.
Dusk Photography: By capturing the blend of natural and artificial light, dusk photography adds a "wow" factor to your campaign, with the home's lighting standing out against the darker skyline and creating a welcoming ambience.
Listing walk-throughs & Videos: Properties showcased through videos tend to receive more online views and interactions compared to those with only photography. Videos provide buyers with a comprehensive visual representation of your home. Consider two types of videos:
Agent-Guided Tour: An agent can show potential buyers around the property, narrating its highlights and creating a personal connection.
Home Tour with Music: A video that serves as a virtual tour of your home, accompanied by background music, allowing viewers to envision themselves living in the space.
Virtual Tours: Virtual tours utilise your property's photographs to create an interactive experience, enabling potential buyers to "walk" through your home and view photos of each area they explore.
Floorplans: Floorplans provide valuable information about the layout and space of your home, which is particularly important for buyers who may be unable to visit in person. Consider the following floorplan options:
Black and White Floor Plans: Classic and widely used for marketing purposes.
Coloured Floor Plans: Eye-catching and allow for colour-coded highlighting of wet areas and other specific features.
Textured Plans: Showcase the home's finishes, such as tiles or decking.
Furnished Plans: Include furniture placement to give buyers an idea of potential layouts.
Copywriting
Compelling and engaging copy is vital in all marketing materials, including online listings and brochures. The wording should captivate buyers, avoiding real estate jargon and professionally conveying the unique appeal of your property. Our fantastic agents are local area specialists! They'll be able to work with you to craft the perfect copy, putting your home and the local neighbourhood forward in the best possible light.
Print Advertising
- Signboard Outside the Property: Signboards remain a traditional yet highly effective marketing tool. They capture the attention of local buyers, even those who may not be actively searching for a property. Consider illuminating the signboard to attract attention after dark.
- Print Marketing: While digital marketing is prevalent, well-placed print campaigns can still attract a pool of potential buyers. Consider including print advertisements in print media and beautiful brochures for distribution during inspections.
- Neighbourhood Letterbox Leaflets: Targeting neighbours can be a fruitful strategy, the grass is always greener, and you always need to find out who's in the market. Your neighbours may have connections, family and friends looking to buy in the area.
Online Advertising
Digital marketing plays a crucial role in reaching a wider audience. From portals to social media, our fantastic team can help showcase your unique property online and put it in front of more buyers.
- Social Media: We can utilise social media like Facebook and Instagram to showcase your property. Making the most of your property images and photography can include organic posting and paid campaigns.
- Real Estate Websites: Most potential buyers rely on online real estate portals like realestate.com.au, domain.com.au, and other listing websites. These platforms provide a comprehensive database of properties for sale, allowing buyers to filter their search and sign up for alerts.
- Email Marketing: Our agents leverage their databases to send out regular emails featuring available properties, including yours. We have meticulously built a strong database of engaged in the market buyers. Maintaining a strong and personal relationship with our contacts, we don't just show your listing to any buyers but the right buyers.
To kickstart your property's successful marketing campaign, consult our expert real estate agents at KR Peters Real Estate Officer & Pakenham. We'll work closely with you to develop a tailored marketing schedule that suits your property's unique needs.